03 · Email marketing & automation

Nurture leads.
Build loyalty.

Email delivers the highest ROI of any channel — when it's done right. We build automated sequences, targeted drip campaigns, and newsletters that move prospects through your funnel and turn buyers into advocates.

Book a free email audit
+18×email revenue · Lifestyle
42%of revenue · DTC food
68%open rate · Welcome flow
$94revenue per subscriber · Apparel
+18×email revenue · Lifestyle
42%of revenue · DTC food
68%open rate · Welcome flow
$94revenue per subscriber · Apparel
Inside the work

A flow that compounds.
Four emails, $94 per subscriber.

Welcome flow performance from a real lifestyle brand. Same list size, same products — just behavior-aware segmentation and copy that earns its place.

Real client · Lifestyle brand
Last 90 days · Live
Capabilities

The inbox is the
last owned channel.

Algorithms change. Ad costs rise. Search shifts to AI. Email is the one channel where the relationship belongs to you — not the platform.

01

Strategy & copywriting

Brand voice, narrative arcs, sequence architecture, and copy that actually gets read. Every email earns its place by entertaining, educating, or converting — never just "checking in."

02

List segmentation

Behavioral, RFM, and predictive segments. Generic broadcasts are a form of disrespect — your highest-LTV customers deserve different emails than your bargain hunters.

03

Automated flows

Welcome, abandoned cart, post-purchase, win-back, browse abandonment, and replenishment — built once, optimized continuously, earning revenue while you sleep.

04

Newsletter design

Editorial newsletters that build a real audience. Designed to be forwarded, screenshotted, and looked forward to. The kind of thing people read on a Sunday morning by choice.

05

Performance analytics

Revenue-attributed reporting across opens, clicks, conversions, and lifetime value lift. We track what email is actually contributing — net new revenue, not last-click claims.

06

A/B testing

Subject lines, send times, layouts, offers, copy angles — tested systematically with sample sizes that actually mean something. Every test feeds the next month's playbook.

What's actually included

No vague retainers.
Concrete deliverables.

Every line below ships every month. The work is itemized so you know exactly what your retainer is buying.

Email is the channel where vague retainers do the most damage. "We send 2 campaigns a month" tells you nothing about strategy, segmentation, or what actually drives revenue.

We tell you exactly what arrives in your subscribers' inboxes — and yours — every week and every month. The scope is itemized, owned, and accountable.

Account audit + deliverability
List health, deliverability score, SPF/DKIM/DMARC verification, flow autopsy, segment recommendations.
Month 1
Core flow rebuild (×6)
Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment — all rebuilt from scratch.
Months 1–2
Behavioral segmentation
8–12 active segments built from purchase behavior, engagement signals, and predicted LTV.
Month 2
Campaigns (8–12/month)
Segment-specific campaigns with strategy, copy, design, and post-send analysis.
Monthly
Editorial newsletter
Weekly newsletter people actually want to read. Brand-building, audience-deepening, conversion-supporting.
Weekly
A/B test program
Subject lines, send times, copy angles, CTAs — systematic tests with documented learnings each month.
Monthly
Performance review
Monthly 90-minute strategic review covering revenue attribution, flow health, and next month's playbook.
Monthly
Our approach

From neglected list
to revenue machine.

Most brands have email left on the table. The first 90 days are about turning latent revenue into active cashflow.

01
Days 1–14 · Audit

Find the dollars on the floor.

Account audit, deliverability check, list health analysis, flow autopsy. Most accounts leave 40–60% of email-attributable revenue on the table because of broken automation, bad timing, or unsegmented blasts. We map every gap.

02
Days 15–30 · Foundation

Fix the core flows first.

Welcome, abandoned cart, post-purchase, win-back. These four flows alone often account for 70% of email revenue. We rebuild them properly — copy, design, segmentation, timing — before touching campaigns.

03
Days 31–60 · Cadence

Build the weekly rhythm.

Editorial calendar, segment-specific campaigns, and a sustainable production system. Sending more isn't the goal — sending the right thing to the right segment at the right time is.

04
Day 61+ · Optimize

Every send teaches us something.

Continuous A/B testing on subject lines, segments, copy, and offers. The list gets cleaner, segments get sharper, revenue per subscriber climbs every month.

How we compare

Same inbox.
Different relationship.

Email is broken when you treat your list like a megaphone. We treat it like a community you owe something to.

Most email agencies
Blast & burn
Send the same email to the entire list
5+ promo campaigns a week. Discount fatigue follows.
Stock templates dropped into your ESP from a library
No view of deliverability — until you're suddenly in spam
Reporting on opens and clicks, not actual revenue
Davnoot
Behavioral segmentation
8–12 segments — different message per behavior bucket
2–3 high-intent campaigns + a real newsletter. Sustainable rhythm.
Custom-designed emails matching brand voice exactly
Active deliverability monitoring with monthly health reports
Revenue attribution tied to your actual order data
Case in point

From dead list
to top channel.

9-month engagement · Lifestyle brand
+18×
Email-attributed revenue

A lifestyle brand had a 280k-subscriber list contributing under 4% of revenue. We rebuilt every flow, segmented into 12 behavioral buckets, and launched a weekly editorial newsletter people actually waited for. Nine months later, email drives 42% of total revenue — and the unsubscribe rate is the lowest in the brand's history.

42%
Revenue share
12
Active segments
$94
Rev per subscriber
How to work with us

Three ways
to start.

Whether you need a flow rescue or a full program, choose the path that fits where you are now.

Email Audit
Diagnostic only · One-time
ForBrands who want a clear picture of what their list is leaving on the table.
Timeline2–3 weeks
Includes
  • Full account & deliverability audit
  • Flow performance autopsy
  • Segment opportunity report
  • Revenue attribution review
  • Priority fix roadmap
  • 2-hour walkthrough call
Email Enterprise
Multi-brand · Custom
ForMulti-brand operators, holding companies, lists above 500k.
Timeline12+ months
Includes
  • Everything in Growth, plus:
  • Multi-brand orchestration
  • Predictive segmentation models
  • Custom ESP integrations
  • Dedicated team (3+)
  • Weekly executive syncs
  • Custom dashboards & data stack
Client voice

What the work
sounds like.

Three clients, three different email problems we untangled.

"

Our 280k list was doing 4% of revenue. Nine months in, it's 42%. The unsubscribe rate is actually lower than before.

PD
P. Devarajan Founder · Lifestyle
"

They told us to stop sending three campaigns a week. Counter-intuitive. Open rates doubled. Revenue went up. Sometimes less is more.

LK
L. Krishnan CMO · DTC food
"

Our newsletter now has a forwarding rate. People share it. That's not what I thought I was hiring an email agency for, but I'll take it.

AN
A. Nair Founder · Apparel
Our stack

Tools we actually use.

Strong opinions, modern stack. Same tools the best in-house email teams use.

Klaviyo Customer.io Postscript SMS Attentive Sendgrid 250ok deliverability Litmus Figma Shopify Segment Looker Studio OctaneAI
FAQ

Honest answers
to hard questions.

How big does my list need to be?+
10,000 active subscribers is the practical floor for meaningful revenue impact. Below that, list growth becomes the priority before optimization — we'll tell you so honestly.
What ESPs do you work with?+
Klaviyo for ecommerce, Customer.io for SaaS and product-led businesses, Mailchimp only when there's existing setup we shouldn't disrupt. We have strong opinions about platforms — and good reasons for them.
How often will you actually send?+
Frequency is segment-specific. Engaged subscribers get 2–3 emails per week; less engaged segments get less, treated more carefully. We optimize for revenue per subscriber, not send volume.
What if my brand isn't a fit for "salesy" emails?+
Good — neither are we. The best email programs feel like a great editorial newsletter that occasionally sells something, not a discount factory.
How do you handle deliverability if it's bad?+
First 30 days are warming, list cleaning, and authentication setup (SPF, DKIM, DMARC, BIMI). We protect sender reputation aggressively — it's the foundation that lets every other tactic work.
Pairs well with

Email earns more
with friends.

Email converts. These channels fill the list with the right people in the first place.

Ready when you are

Let's wake up
your inbox.

Book a free 30-minute email audit. We'll show you the three flows leaving the most money on the table — and what they'd be worth if rebuilt properly.

Book a free email audit